I was thinking print because I understand that market much better, as I come from that world. Also, there is an immense amount of competition online, specifically regarding PPC. Finally, print offers something which PPC ads do not IMO, which is, when people see something in a newspaper or magazine, they give it more weight. They tend to put more trust into it. Even though they shouldn’t, they assume because something is in print, it must be good and worthy. However…
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