It’s something akin to picking stocks. You want to buy undervalued domains, and sell them later on at a higher price. For example, you can pick a domain that is out of favor, but could be related to some future event. So if you decide that the stock market is likely to crash in the future, you can buy a domain that includes the words stock market crash during a rising market, and then sell it in a falling market.

I was thinking print because I understand that market much better, as I come from that world. Also, there is an immense amount of competition online, specifically regarding PPC. Finally, print offers something which PPC ads do not IMO, which is, when people see something in a newspaper or magazine, they give it more weight. They tend to put more trust into it. Even though they shouldn’t, they assume because something is in print, it must be good and worthy. However…


Find your niche partners, collaborators, and champions: As you’re creating your course, look for notable people who are also creating content in the space. Look att how their businesses operate and incorporate that into your own plan. You can also reach out to any influencers and make them affiliates for your own course. This way, they’ll be incentivized to share your content with their own audiences (which can be a major way to generate your first sales—it helps if you're using one of the best CRMs for small business—and start building your own community!)

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